Anatomy of a Store Window & How To Incorporate it In Your Home

As you all know, I am fortunate to work at a successful small business where I can utilize my creativity almost every single day. One of my favorite things about working at the store is when it’s time to change our window displays. I admit, sometimes the thought of it stresses me out when I don’t have enough time to brainstorm what we will feature in the store-front, but most of the time, it’s so much fun!

From the time I started working at Janet Brown Interiors, I have learned a lot about display and merchandising. Some key things I try to remember when creating a display are: repetition, grouping like with like, and scale. These three rules are so important to the customer’s eye and will peak their curiosity.

This is our current window, and I think it’s one of my favorites to date!

Easter Window 2015
This window was centered around the silk Forsythia flowers and all things Easter. Since the Forsythia was so tall, we wanted a substantial vase to showcase them in. We decided on that epic “barnacle” vase as I like to call it. For store windows, we try to pull out all the stops; feature our “couture” pieces on the runway if you will, and I think the acid green vase is the epitome of fashion.

The barnacle vase is also available in white and turquoise and could be a beautiful centerpiece on a dining room table or in a larger foyer.

Another one of my favorite windows was last year’s Holiday snow village window.

Winter Snow Scene

Customers and passer-byes went nuts over this window! Padded with a fresh layer of “snow”, the little houses dazzled and sparkled. Many customers bought the houses for their mantels, and some added a house or two to their own table-top snow village.

This window I believe was a transitional one from Spring into Summer. Most of our customers love bright colors, especially teal and coral. The pillows on the couch were made specifically for it, so it was easy to bring out the colors in the pillows through other accessories in the window.

Spring Window

The piece that got the most attention in this window was the little “cozy up” table with that spring green mug on it. I love it’s name, “cozy up” because it can literally be tucked in and around most chairs or sofas. The perfect place to enjoy your coffee or tea!

So there you have it! I hope this popped some ideas into all of your seasonal decorating heads 🙂 Questions or comments? I’d love to hear from you!

XOXO,
Ellen

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